Children are on one hand very tricky to entertain and to intrigue; on the other hand, once you succeed in attracting a child’s attention, s/he will stay loyal to you, or your brand, for a very long time.
Augmented reality carries the potential to entertain and interest children in connection with their favourite characters they know from food packaging, in this case from cereal boxes. This app will enable to place – through augmented reality – a game on the cereal boxes which will not only entertain the child but it will also motivate him/her to “collect” all the cereal boxes on which these games will be placed.
When changing game motifs on different products of the same brand you will gain long-term loyal customers.
© 2014 David Horák, All rights reserved. / sitemap
